![]() “As a paid advertising channel, works sometimes, but it’s so important to have creative that meets the criteria of the platform - otherwise it can be a waste of money,” he said.ĭownload the Digiday Video Dictionary - your guide to the terms and acronyms defining the future of video. (A hurdle here is that Facebook only charges advertisers for three-second or 10-second views, whereas on YouTube, advertisers can pay based on completed views.) 'Facebook has enormous influence on users' perceptions of current events. When measuring the performance of campaigns on a cost-per-view basis, nine times out of 10, YouTube will come in at a lower price than Facebook, according to Nick Pappas, CEO of SwellShark. On Tuesday a top Republican in Washington, Senator John Thune, demanded answers from Facebook CEO Mark Zuckerberg. It’s different when it’s a paid media buy for a video ad that wasn’t intended solely for Facebook. Facebook have rolled out a major new change for the Newsfeed, theyve added a Feeds button in the left column which lets you access separate Feeds for. ![]() “If you can make something compelling without needing people to turn the audio on, you’re ahead of people who are not thinking that way.”īut that’s only if the content is completely made for Facebook. “Sound is still an option, but it’s not required,” said Rye Clifton, director of experience at GSD&M. While they focus on completely different topics, the key ingredients are the same: a striking visual or message up front followed by a text-heavy explanation of the content. Take, for instance, this NowThis video about a Tylenol ingredient that makes people less empathetic and this Tech Insider video about a futuristic bike. Follow along with the biggest viral, celeb, & digital news online. It’s also turned news feeds stale as publishers put up countless videos that have the same look and feel. Tailoring content to the whims of the Facebook news feed has helped publishers scale on the platform. “But while the first three seconds are critical, the video also has to be designed to capture attention without needing sound,” said Tibbits. Facebook counts a view at three seconds, which means publishers have to find ways to convince users to stick around in order to capture that view. As part of a larger audit of Facebook’s Trending topics, the Intersect logged every news story that trended across four accounts during the workdays from Aug. “From day one, there pretty much has been the psychology that you have to catch their attention immediately,” said Gretchen Tibbits, chief operating officer for LittleThings. While most of these videos feature narration or some form of background music, the intent is to make it easy for people to consume the information presented in the videos without needing to turn the sound on. Most users’ news feeds are now inundated with short videos that feature text or captions narrating what’s being shown on screen. ![]() While the newspaper notes that their results shouldn't be taken as conclusive because the trending section is personalized to each user, it is clear evidence that Facebook's switch from human editors to a completely algorithm-driven system still needs some work.The news shouldn’t come as much of a surprise, as Facebook has built a video ecosystem that does not require users to turn the volume up - and publishers have been more than happy to play ball. As it negotiates a controversy about how it develops 'trending' topics, Facebook is confronting thorny questions about political bias that have long dogged traditional news. What's more: the Post audit found even more times when the trending topics section surfaced straightforward press releases, Medium posts and links to iTunes or other online stores - in other words: things that aren't news. (The site in question was literally called "Faking News.") In fact, after logging every trending story spotted from four different Facebook accounts during peak workday hours in September, the Post discovered at least five trending stories that "were indisputably fake" and three others that were "profoundly inaccurate." One such blatant example popped up the day after Apple's big iPhone event and claimed that Tim Cook said the iPhone 8 would have "Siri physically coming out of the phone and doing all the household chores. According to a new audit from the Washington Post, that Megyn Kelly incident was far from an isolated case. It's been six weeks after Facebook's "trending topics" section was publicly called out for promoting a blatantly false story about Megyn Kelly and very little - if anything - has changed. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |